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Thursday, December 29, 2011

(Movie Review) The Greatest Movie Ever Sold

Morgan Spurlock. The name alone sends chills up the backs of many companies. Why? Because Spurlock busted open a giant can of worms when he helped show the underbelly (and the stretch marks on that belly) of the food industry. So, as you can imagine, Spurlock and Corporate Sponsored goes together like a diabetic and candy taste tester. None the less, Spurlock wanted to reach out to the corporate world and pitch the idea of a movie about corporate sponsorships that is paid for by corporate sponsorships. An AWESOME idea.

Plot: A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Spurlock gives you a glimpse inside the world of Corporate Product Placement in everyday life.

Thoughts? Some people are not as in love with the idea of this documentary as I was. I thought that it did a fair job of showing exactly how much we are subjected to the product placements in everyday life. TV is full of it these days. I had to watch a commercial (basically) within the show Bones about their car self parking. So obvious that it yanks you right out of the show. So, for others to see the billions of ways that they are advertised to that are NOT as blatant as the example from Bones was actually really interesting. Check it out.

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